We all know that finalizing flooring is a huge decision. It’s not something you change often, so you want to get it right the first time. You need something that is stylish, yet durable, and under budget. That’s why people come across brands like Flooret. This brand has gained a lot of attention in recent years. People talk about it for its modern designs and direct-to-consumer model, its price, durability, and customer service.
But with so many flooring companies out there, it’s natural to wonder if Flooret really stands out. Is the quality as good as they say? Do the floors last? And most importantly, is it worth the money? In this review, we’ll take an honest look at Flooret’s flooring collections. We’ll go through what the brand offers, how it performs in real homes, and what customers are actually saying. You’ll also see the main pros and cons, so you can decide if it fits your needs.
By the end, you’ll have a clear picture of whether Flooret is the right choice for your space.
About Flooret: The Brand Story
Flooret is a flooring company built on a simple idea: high-quality floors should not come with high markups. Instead of selling through traditional stores, Flooret works directly with customers. This approach cuts out middlemen and helps lower costs without reducing quality. The brand focuses on modern flooring options like luxury vinyl plank, laminate, and hardwood. Each product is designed to combine style, durability, and value. The belief is apparent: good flooring should be both practical and beautiful. That balance is at the center of its collections.
What makes Flooret stand out from local flooring stores is how it sells. In a store, prices often include extra layers of cost from distributors and retailers. With Flooret, you’re buying straight from the source. You also get access to tools like sample kits, installation guides, and online support, which make the process easier.
Their mission is clear: offer premium flooring at fair prices while keeping the shopping experience simple. This mix of quality, transparency, and convenience has helped Flooret earn trust among homeowners looking for long-lasting floors.
Flooret Product Collections
Flooret offers three main collections: Modin Rigid Luxury Vinyl Plank (LVP), Silvan Resilient Hardwood, and Arista Laminate. Each line has its own strengths. Here’s what you need to know.
1. Modin Rigid Luxury Vinyl Plank (LVP)
Modin is Flooret’s flagship collection. It uses a rigid SPC (stone polymer composite) core. This makes it strong and stable. It is fully waterproof from top to bottom, so spills or moisture often pose no threat.
The collection is offered in three build types:
- Signature: Wide (9″) and long (72″) planks. A thick, 40-mil wear layer for top durability. Enhanced bevels and true embossed-in-register texture.
- Craftsman: Same wear layer and core as Signature. Slimmer planks with micro-bevels. Choose this if you prefer a narrow plank look
- Base: Smaller planks (6″x48″) and a 20-mil wear layer. More affordable but still solid and waterproof.
All Modin planks include a pre-attached underlayment. They are low sheen and have a realistic wood texture. Many colors are shared across the three models.
2. Silvan Resilient Hardwood
Silvan offers engineered hardwood with a tough, impact-resistant core. The wear layer is 0.6 mm thick hardwood. Each plank is made from FSC-certified wood and carries Greenguard Gold certification for low emissions.
These planks feel natural. They are waterproof on the surface and highly durable. Plus, they bring the warmth and texture.
3. Arista Laminate
Arista Laminate is made with 100% PVC-free materials. It also has a cork underlayment. This makes it quieter underfoot and more eco-friendly. It is FloorScore™ certified and CARB compliant. This ensures low emissions and good indoor air quality. Planks are oversized, measuring approximately 7.7 inches wide and 72 inches long. They offer a natural wood look. The embossed-in-register texture matches the wood grain. These details make the floor look and feel authentic.
Tools & Samples to Help You Choose: Flooret provides sample kits so you can feel the textures and see the color in your own space. You can begin with cut samples, then move to full planks before ordering your final floor.
Shopping Experience & Online Features
Flooret’s website is clean and easy to use. Products are grouped by collection, and each page has detailed specs and sharp images. The room visualizer tool helps you see how a style will look in your home before ordering.
- Ordering and Sample Kits: The ordering process is simple. You can choose small cut samples to test colors, then order full-plank samples for a closer look. This helps you compare shades and finishes in your own space. Checkout is smooth, with no hidden charges.
- Installation Guides and Warranty: Flooret offers step-by-step installation guides, videos, and technical documents. These resources support both DIY projects and professional installs. Warranty details are also clear, with long coverage for residential and commercial use.
- Customer Support and Delivery: Customer service is easy to reach by phone, email, or chat. Many buyers note quick responses and helpful guidance. Sample kits arrive quickly, while full orders ship on pallets. Delivery is reliable, and most customers report smooth communication during shipping.
Performance & Durability: Real Customer Reviews
Flooret floors often earn praise for their long-lasting performance, even under tough conditions. Customers frequently mention how well the flooring holds up with pets, children, and heavy foot traffic.
“It resists scratches well—even in high-traffic areas.”
One reviewer shared that their Modin planks stayed scratch-free, even with pets running around.
A user on Reddit added:
“The floor is incredibly durable. I have a 75 lb greyhound… The floor looks brand new after two years.”
Realistic Look and Feel
Flooret floors are praised for their lifelike appearance. Many customers say the textures and finishes closely resemble real wood, maintaining a natural look over time.
“It doesn’t look fake like other luxury vinyl planking… repeating patterns are hard to spot.”
Cleaning and Maintenance
Most users find cleaning Flooret floors simple with regular care. A few notes that textured surfaces can trap dirt in micro-grooves, making deep cleaning trickier in high-traffic zones.
“The micro grooves… collect dirt and won’t just mop clean. It still collects dirt just due to me wearing shoes.”
Still, those are isolated mentions; many still rate the floors easy to maintain.
Customer Service Quality
Flooret’s customer service also stands out in reviews. Many customers note timely, helpful responses and strong support throughout the process—ordering, installation, or issue resolution.
“The customer support staff is excellent… the support specialist was very helpful during the whole process.”
Another user appreciated how Flooret handled a damaged pallet—offering replacements for the damaged boards.
Pros & Cons of Flooret Flooring
| Pros | Cons |
| Durable and resistant to scratches, dents, and heavy traffic. | Textured surfaces can trap dirt, requiring extra cleaning effort. |
| Realistic wood look with wide planks and natural finishes. | Fewer in-person showrooms are making it harder to see floors before ordering. |
| Easy to clean with regular sweeping and mopping. | Professional installation may be needed for the best results. |
Flooret flooring balances style with durability, making it a strong choice for busy homes. While some challenges like limited styles or longer shipping exist, the overall quality, warranty, and support make it stand out. For many homeowners, the pros outweigh the few drawbacks.
Pricing & Value for Money
Flooret offers competitive pricing compared to big-box retailers. For instance, their Modin Signature LVP is priced at $4.50 per square foot, which is on par with mid-range options like Proximity Mills, whose LVP ranges from $4.87 to $9.09 per square foot.
By selling directly to consumers, Flooret eliminates middlemen and associated markups. This approach allows them to offer premium features, such as a 40 mil wear layer, enhanced bevels, and a pre-attached underlayment at a more affordable price point.
Investing in Flooret flooring can be a cost-effective long-term choice. The durability and quality of their products mean fewer replacements and repairs over time, providing better value compared to cheaper, lower-quality alternatives.
Who Is Flooret Best For?
Flooret is ideal for homeowners who want stylish, durable flooring without paying retail markups. It works well in busy homes with kids, pets, or heavy foot traffic. The waterproof and scratch-resistant features make it practical for kitchens, living rooms, and entryways. DIY enthusiasts also benefit from Flooret’s easy installation system and clear guides. Those who like to test colors and textures can use sample kits before committing to a full order.
Flooret is best for people who value quality, realistic wood looks, and long-term durability. It may not be ideal for those seeking ultra-budget options or who prefer seeing flooring in a store before purchase. Overall, it fits buyers who want a mix of convenience, style, and lasting performance.
Also, read this: 5 Best Waterproof Flooring Materials for Busy Homes
Conclusion
Flooret offers a strong mix of style, durability, and convenience. Its flooring collections, Modin LVP, Silvan hardwood, and Arista laminate, cater to different needs and budgets. The products look realistic, handle heavy traffic, and are relatively easy to maintain. Direct-to-consumer pricing and sample kits make it simple to choose the right floor without paying extra for middlemen. While textured surfaces can trap dirt and some colors may be limited, these are minor compared to the overall quality. Customer service is responsive, and warranties provide peace of mind. For homeowners seeking long-lasting, attractive flooring with strong support and smart tools, Flooret is a solid choice. It’s worth considering for both DIY and professional projects.
Frequently Asked Questions
1. Is Flooret flooring waterproof?
Yes. Most Flooret collections, like Modin LVP and Arista laminate, are water-resistant or fully waterproof. This means they can handle spills, moisture, and high-humidity areas. They are suitable for kitchens, bathrooms, laundry rooms, and other spaces where water may come in contact with the floor.
2. How long does Flooret flooring last?
Flooret flooring is built to last. Depending on the collection and daily use, it can last 15 to 80 years. Modin and Silvan are highly durable, resisting scratches, dents, and wear. With proper care and cleaning, the floors maintain their look and performance for many years.
3. What warranty does Flooret offer?
Flooret provides a strong warranty on its products. Residential floors come with long-term coverage, while commercial floors have specific terms. The warranty covers defects and wear when the flooring is installed correctly. It ensures peace of mind for homeowners investing in quality flooring for their space.
4. What about shipping and delivery?
Flooret ships nationwide. Sample kits often arrive quickly, while full orders are delivered on pallets. Large orders use freight shipping, which is reliable and secure. Delivery times vary by location, but most customers report smooth, timely shipping and clear communication throughout the process.
5. Can I install Flooret flooring myself?
Yes. Flooret planks feature a click-lock system for easy DIY installation. The company provides detailed manuals and video guides to help. While many homeowners install it themselves, professional installation is an option for larger spaces or more complex layouts.
I was considering Flooret for my renovation, and your review was really useful.